Account Based Marketing
Equiventas offers a multi-touch ABM solution that combines inbound and outbound channels to support the different stages of your ABM program. We develop and execute campaigns that cover four crucial steps in the ABM process:
We help you focus on high-value accounts by identifying target companies with the highest potential of turning into your customers.
We then help you gain an in-depth understanding of each target account by building complete profiles of the individuals involved in the decision making process.
Once everything is ready, we reach out to each identified decision maker using the right mix of personalized outreach and digital touch points.
We go beyond initiating contact with stakeholders. We nurture and follow up each interested decision maker in order to help them move into the next stages in the buying process.